16 research outputs found
Accounting for Taste: Using profile similarity to improve recommender systems
Recommender systems have been developed to address the abundance of choice we face in taste domains (films, music, restaurants) when shopping or going out. However, consumers currently struggle to evaluate the appropriateness of recommendations offered. With collaborative filtering, recommendations are based on people's ratings of items. In this paper, we propose that the usefulness of recommender systems can be improved by including more information about recommenders. We conducted a laboratory online experiment with 100 participants simulating a movie recommender system to determine how familiarity of the recommender, profile similarity between decision-maker and recommender, and rating overlap with a particular recommender influence the choices of decision-makers in such a context. While familiarity in this experiment did not affect the participants' choices, profile similarity and rating overlap had a significant influence. These results help us understand the decision-making processes in an online context and form the basis for user-centered social recommender system design
Emergence of scale-free leadership structure in social recommender systems
The study of the organization of social networks is important for
understanding of opinion formation, rumor spreading, and the emergence of
trends and fashion. This paper reports empirical analysis of networks extracted
from four leading sites with social functionality (Delicious, Flickr, Twitter
and YouTube) and shows that they all display a scale-free leadership structure.
To reproduce this feature, we propose an adaptive network model driven by
social recommending. Artificial agent-based simulations of this model highlight
a "good get richer" mechanism where users with broad interests and good
judgments are likely to become popular leaders for the others. Simulations also
indicate that the studied social recommendation mechanism can gradually improve
the user experience by adapting to tastes of its users. Finally we outline
implications for real online resource-sharing systems
âThe Devil You Know Knows Bestâ â How Online Recommendations Can Benefit From Social Networking
The defining characteristic of the Internet today is an abundance of information and choice. Recommender Systems (RS), designed to alleviate this problem, have so far not been very successful, and recent research suggests that this is due to the lack of the social context and inter-personal trust. We simulated an online film RS with 60 participants, where recommender information was added to the recommendations, and a subset of these were attributed to friends of the participants. Participants overwhelmingly preferred recommendations from familiar recommenders with whom they shared interests and a high rating overlap. When recommenders were familiar, rating overlap was the most important decision factor, whereas when they were unfamiliar, the combination of profile similarity and rating overlap was important. We recommend that RS and social networking functionality should be integrated, and show how RS functionality can be added to an existing social networking system by visualising profile similarity. Š 2007 Philip Bonhard, M. Angela Sasse, Clare Harries
"The devil you know knows best" - How online recommendations can benefit from social networking
The defining characteristic of the Internet today is an abundance of information and choice. Recommender Systems (RS), designed to alleviate this problem, have so far not been very successful, and recent research suggests that this is due to the lack of the social context and inter-personal trust. We simulated an online film RS with 60 participants, where recommender information was added to the recommendations, and a subset of these were attributed to friends of the participants. Participants overwhelmingly preferred recommendations from familiar recommenders with whom they shared interests and a high rating overlap. When recommenders were familiar, rating overlap was the most important decision factor, whereas when they were unfamiliar, the combination of profile similarity and rating overlap was important. We recommend that RS and social networking functionality should be integrated, and show how RS functionality can be added to an existing social networking system by visualising profile similarity. Š 2007 Philip Bonhard, M. Angela Sasse, Clare Harries
A Social Network-Based Recommender System (SNRS)
Abstract. Social influence plays an important role in product marketing. However, it has rarely been considered in traditional recommender systems. In this paper we present a new paradigm of recommender systems which can utilize information in social networks, including user preferences, item's general acceptance, and influence from social friends. A probabilistic model is developed to make personalized recommendations from such information. We extract data from a real online social network, and our analysis of this large dataset reveals that friends have a tendency to select the same items and give similar ratings. Experimental results on this dataset show that our proposed system not only improves the prediction accuracy of recommender systems but also remedies the data sparsity and coldstart issues inherent in collaborative filtering. Furthermore, we propose to improve the performance of our system by applying semantic filtering of social networks, and validate its improvement via a class project experiment. In this experiment we demonstrate how relevant friends can be selected for inference based on the semantics of friend relationships and finer-grained user ratings. Such technologies can be deployed by most content providers.